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the printed word, it’s not dead!
Digital content is commonplace. Magazines survived the public’s fascination with digital mediums by generating and distributing content across platforms. Almost everyone imagined that printed books...
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is social media breeding narcissism?
There have been a number of studies released about Facebook and the habits of its users suggesting that the king of social media tools allows users to display their narcissism with others while being...
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traffic jam on the information superhighway
The information Superhighway may need to add a few more lanes if it hopes to accommodate the growing traffic that short form videos are bringing to the mix. Indeed, with the popularity of Facebook...
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make it a call-to-interaction
Social media is a brilliant mix of new and old. It takes modern technology and adds the power of human interaction. Interaction is a crucial element of successful promotion for businesses through...
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the second screen social
So what exactly are social TV and the second screen The second screen and social TV is the latest trend combining both social networking and television. It is basically the concept for person’s that...
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“a conversation” with Kerry O’Shea Gorgone
The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations,...
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“a conversation” with Sean McGinnis
The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations,...
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market your content effectively with google+
With social networking on the rise for effective content marketing, Google+ is beginning to gain in popularity amongst its more popular social network platform peers such as LinkedIn, Facebook and...
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digital marketing is both crucial and challenging for marketers
During the rise of the Internet, the worldwide web has taken the power from companies and turned it over to the consumer. Consumers are completely in control and are increasingly tech savvy with an...
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how to tell a story with your content
Story telling is a marketing strategy that has been around for decades in television commercials and advertisements on billboards, etc., but telling a story through content is new to many marketers....
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strategic content marketing tips for 2014
As 2013 rapidly begins to come to an end, content marketing is alive and well. And now’s the time to start preparing your content marketing strategy for 2014. Gone are the days of expecting consumers...
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has social media matured?
Social media has reached a varying level of maturity, but is still in the process of reaching full maturity. Through continuous research and study, experts are seeing the emergence of some patterns,...
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which offers a better roi tv or digital media?
For years now, companies have been trying to create the perfect marketing formula that will reach the largest audience, have the greatest influential power, and of course provide the best return on...
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how to entice the generation y group to spread your company brand
The generation Y group, often referred to as the millennials, are quickly becoming the targeted group for marketing for businesses throughout the world. This selective targeting may be caused by the...
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what is the real impact of social media activism
With the creation of top-named social media networks, like Facebook, Twitter, and YouTube, a new wave of social media activist campaign strategies have emerged. With over one million links on...
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double speak is a reality in the fcc
Currently, there is a huge debate happening regarding the internet and how people obtain access to its content. Sadly, not many people really understand the nuances and implications of the net...
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has facebook lost its charm for businesses?
In recent years social media was considered the best marketing method available, especially among small to mid-sized businesses. Lately, Facebook has perhaps lost some of its charm for businesses with...
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instagram pr know-how
Instagram has gained popularity since it started up in 2010. It has grown so fast among social media platforms that its numbers are astonishing: 200 million users per month, with 7.3 million postings a...
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native advertising can kick up business for you
In recent years online advertising has been moving toward Native Advertising instead of simple display ads. The real trick is deciding how to create an effective native advertising campaign that really...
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the multi-author blog issue: is it the right choice for your site?
There are many different factors that make a blog successful, but one of the most important factors in having a blog that’s engaging, readable, and successful is its content. However, it’s not enough...
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